One grave mistake that small business owners and entrepreneurs make is that they don’t devote time to creating and maintaining a business blog parallel to their regular website. Either they don’t have the time or resources to create high-quality content for their blog. They end up overlooking the importance of blogging. However, content publication is crucial to the success of any business online.
If the lack of knowledge on creating a blog is holding you back then, you needn’t worry. With the Onblast blog creation tips, you can set up your blog within a few minutes. In this article, we list out a few benefits that a business blog can do to your overall revenue and sales. Original high-quality content can help to increase your visibility on search engines and can even assist you with lead generation. The other factor that you must consider before starting a blog is the right platform for your blog.
Is it Necessary to have the Business Blog under the Official Business Website?
The short answer to this question is a big YES. The longer answer is that hosting your business blog on a different site deprives you of some benefits. Many companies opt for free blogging platforms like blogger.com or WordPress because of their ease to use and cheaper costs. However, it is better to have your blog hosted along with your official website.
Now we come to the part where we list out the two main advantages of a business blog:
Increase your Search Traffic:
The best analogy when it comes to blogging and search engine traffic is fishing. Just like in fishing, more the hooks you drop into water, the higher is your chance of catching a fish. Similarly, when it comes to blogging, more the number of ways you attract your potential customer, the higher is your chance of increasing the number of visitors to your site.
With the increase in the content of your website, the number of pages that are indexed increases. This increases your organic search rankings and improves the visibility of your site. Each new page on your site is like a new hook dropped into the massive waters of the internet. You are increasing the number of ways your target audience can interact with your business. With more blog posts, you are assured of improving your page rankings as you have a larger number of target keywords.
Ranking for Long-Tail Keywords
It’s time to face the bitter facts. When it comes to good ranking, most small businesses have a hard time competing with the national players. This is because the bigger players in the market obviously rank for the primary keywords in your niche. What you can do is outsmart these bigger players with a rightly devised keyword strategy. Instead of trying to rank for the same small set of keywords, you can improve your rankings for long-tailed keywords.
The only way you can insert long tailed keywords in your site is through your blog. The higher specialty though attracts lower number of visitors, has a better conversion rate.
The Bottom Line
Let your blog reflect the identity of your brand. This way you can generate more leads and witness higher conversion rates.