When it is time to expand your business, you have to sell more than what you presently are doing. Businesses adopt different marketing strategies to promote their brand further. One of the latest and the current selling technique is to promote your products through videos. The internet revolution has made people aware of the advantages of online marketing. Video marketing is one of the most beneficial ways to promote your brand. You can create your marketing video at one of the Famous video producers from Toronto. You can find relevant information on video production at entrepreneur.com.
Statistics on the internet boom
Studies reveal that 76% of Americans spend 43 hours in a month on the internet. The study from A C Nielsen also reports that they view over 3237 pages and these include video. In the year 2012 more than 21 billion online videos have been watched that goes to prove the power of video marketing.
What makes video marketing sell?
People are hard-pressed for information and they want it fast. A five-minute video provides all the information needed. Moreover no one has time to read lengthy text. Video communicate your business better and is effective in reaching to the target audience. With video marketing you can be sure that your message is delivered to the potential customers. Communication is simple in a video and the time taken to absorb the content is also quick.
Videos can be places all over the internet and it is not restricted to your website. You can get maximum exposure by placing in your videos on YouTube or Vimeo that are watched by millions across the globe. The advantage of video production is to get your content optimized for search engine ranking. If anyone from anywhere searches for information related to your niche, the search engines will lead them to your video. Moreover, of late Google is giving more importance to video content.
Benefits of video marketing
Video marketing helps you reach to millions of people in a jiffy and all this without having to spend big dollars. If the information goes viral, there will be more traffic diverted to your website. You cannot find such impressive results in any other form of marketing. The video and audio can pass on the message effectively especially it is appealing to the senses. People will be able to understand better with the help of images and sound. A video can retain the attention of the people.
Video marketing can increase the time spent on your website by the visitor. The viewer will remember the content unlike brochures or flyers which they throw away even before reading. If they like your video they can bookmark it for further reference. Your product will reach the right audience and the method is sure to work wonders. You can distribute the video using social media or even through emails.
The development of technology has made it cheaper to produce videos. The cameras, hardware and editing suites are available at less cost making the production cost affordable. Even small businesses can rely on video marketing to boost their brand awareness.